Ministère du Tourisme du Québec

Overview

Organization Overview

The Ministère du Tourisme du Québec, established as a distinct entity in 1963, is the provincial government body responsible for the development and promotion of the tourism industry in Quebec. Originally linked with fish and game departments, it has evolved into a key economic driver, overseeing the strategic positioning of Quebec as a world-class destination. The Ministry works to foster a prosperous and sustainable tourism sector by coordinating government actions, supporting regional tourism associations, and managing the ‘Bonjour Québec’ brand. It plays a pivotal role in regulating tourist accommodations and ensuring the quality of the visitor experience across the province.

Programs and Services

Financial Assistance: The Ministry manages various funding programs (such as the PADT) to support the development of tourism products, festivals, and events. This includes grants for infrastructure improvement and digital transformation for tourism operators.
Strategic Marketing: Through the Alliance de l’industrie touristique du Québec, the Ministry oversees the promotion of Quebec in international markets, attracting millions of visitors annually.
Regulation and Quality: It enforces the laws regarding tourist accommodation establishments, ensuring compliance with safety and quality standards. The Ministry also oversees the grading system for hotels and other lodgings.
Regional Development: The office works closely with regional tourism associations to tailor strategies that highlight the unique cultural and natural assets of each region, from the Gaspé Peninsula to Montreal.

Location and Accessibility

The headquarters is located at 900 Boulevard René-Lévesque East, in the heart of Quebec City’s administrative district, specifically within the Place Québec complex near the Parliament Building and the Convention Centre. The location is easily accessible via major public transit routes. As an administrative office, it primarily serves industry stakeholders, associations, and businesses rather than walk-in tourists, who are typically directed to tourist information centers (Infotouriste) for travel advice.